Risk Management

Risk is often associated with note-worthy incidents or high-profile events, such as data breaches, natural disasters, health crises, or high-level corruption. However, the risk is not just the vulnerability to massive disruption, it is a product of uncertainty, and uncertainty is a constant. Uncertainty is not necessarily a bad thing, markets, and supply chains ebb and flows, regulations change and adapt to new conditions, and the industry evolves to maintain competitiveness. Along the way, many disruptions will arise. Risk assessment is the disciple of navigating that uncertainty, maintaining momentum through the small challenges, assessing the impact, and preparing to meet the difficult ones.

After Frances Haugen, a former Facebook employee, has come forward with the accusation that Facebook puts profit before the safety of people, the platform's reputation has gone down the tubes. In another example, the 2016 account fraud scandal tarnished Wells Fargo's reputation, and it faced tremendous backlash from shareholders and customers. Wells Fargo was considered one of the most reputed brands in the US till the account fraud scandal came out in 2016. The bank had to pay around $3 billion to settle its probes and fines.